About CITADEL

Our Core Values

The CITADEL Pacific identity represents four values that are core to all of our businesses. These values form the cornerstones of a solid foundation. They are part of everything we do, and they are intrinsic to the success of our diverse group of businesses. They govern not only how we work together, but how we work with each other, our business partners, customers and the communities where we operate.

Collaboration

We must collectively work together to achieve a common purpose. We see our diversity and uniqueness, as individuals, as a competitive advantage, synergy, and strength. Collaboration allows us to harness these strengths and innovate at the speed of business. We take this approach with all our partners and customers. Collaboration allows us to work together and thrive together.

Innovation

The world and communities we live in are constantly changing. The industries and markets we operate in are dynamic, competitive, and always evolving. We too must evolve. We embrace a growth mindset and work with and through change. We know that constantly challenging ourselves to look differently at tomorrow will allow us to win today and ultimately prosper together. We look forward to the future, we welcome it.

Trust

Respect builds trust and trust is at the heart of our success. We trust each other to always support one another and expect the same in return from our associates, colleagues, and partners. Our business partners and customers trust us because we deliver on our commitments. We always act with integrity and do the right thing, whatever it takes. We strive every day to earn the trust of each other, our customer and our communities.

Achievement

At the CITADEL, we strive for and are passionate about Achievement. Working with our core values, as the foundation that we build our operations and actions upon, we deliver on our commitments – for our customers, partners, shareholders and each other. We celebrate Achievement. Achievement is the fuel that pushes us every day to continue to strive to be better than we were.

Head Office
CITADEL Pacific Ltd. – ROHQ
28th Floor Tower 2, High Street South
Corporate Plaza 26th St. cor. 11th Ave.
BGC, Taguig City
Philippines 1630

Follow Us